Although I am not a beer drinker, I do appreciate the look, not to mention the mental effect the cool liquid must produce on a scorching day. I also appreciate the fact that so many recent Irish entrapanuers have started up production of craft beers manufacturing on this small island. This is something I can really appreciate not just from the new business point of view but from the craft involved in turning out a product that is unique to the market in a highly competitive industry.
Its a little bit like the photography industry in a way. If I could make an analogy with the drinks industry, it may be something like this: You have your run of the mill 'Jameson whiskey' photographers and then you have the 'Stitzel Weller Small Batch Bourbon' photographers! These are the discerning photographers who are always looking to try to reach the peak of their profession and really want their work to be the best it can be and to stand out from the mundane. I would like to think that I am in the latter category!
Anyway, as this post heading says 'From Brides to Beer' you may be under the impression that beer is somehow involved...and you would be correct! However its not drinking it I am concerned with, but photographing it. I have been doing some recent test shots for a new craft beer manufacturer here in Wexford for their social media outlets and to help them generate a following and basically get word of their business venture out there.
Although I am not a confirmed advertising or still life photographer, I used to undertake some advertising work in the past so the knowledge on product shot photography is still buried somewhere in my short term memory! Taking images of bottles and glass is one of the hardest areas of product photography to get right but, just as with my wedding and portrait photography, I really enjoy the challenge of turning out something a little different!
So here are some of the test images I undertook for the Blackstairs Brewing Company and with various advert copy included.